How do you say Placemoir?

Placemoir is “place” plus “memoir”. Memoir came into English from the French mémoire, memory, and kept its French ending: the “-oir” is said “-wahr”, as in memoir, boudoir and reservoir.

So Placemoir is a memoir of places, and it sounds like one: drop the “me” from memoir and put “place” in front.

• place-MORE: the “-oir” is “-wahr”, not “-or”.
• place-MOY-er: “oi” here is the French “wah”, not “oy” as in boy.
• pla-SEM-wahr: it starts with “place”, one syllable.
• place-MWAHR: close, but the stress goes on PLACE, like MEM-wahr.

Any of these will still find you the right app, and I won’t mind.

Placemoir: one word, with a capital P and the rest lowercase. Not PlaceMoir, Place Moir or PLACEMOIR. The logo is an all-lowercase italic wordmark, but in a sentence the name takes a capital P like any other.

Siri and VoiceOver read app names with their own voices, and a new word can come out a little off. The way it’s written on this page is how I say it.